Submission Guidelines

For Case Study

Cases should be unpublished

Case Study should be accompanied by a comprehensive teaching note

Case should not be more than 5,000 words (excluding exhibits)

Should be based on either field research or secondary research

Enclose a Letter or Authorization from the company for Field Research Case study

Proper citations are necessary in case of secondary research

Copying or plagiarism will disqualify the case study

For Teaching Note

Should have case synopsis

Well-defined learning objectives

Suggested teaching approach

Assignment questions with detailed analysis

Potential area of use of the case ( Strategy, Marketing, Operation)

Session Plan for the Case

Highlight the issues and key points of the case study

Submission Format

MS-Word format

Must be in American English

Narrative Text - Times New Roman, 11, double spaced

Title - Times New Roman, 14, Bold

Subtitle - Times New Roman, 12 Bold

Footnotes - Times New Roman, 9

All the exhibits, tables, financials and annexure be placed at the end of the document (should not exceed 10 pages)

Please send us your final case studies and teaching notes at This e-mail address is being protected from spambots. You need JavaScript enabled to view it